Perfectly Sweet, Perfectly Tart: Two New
Juice Drink Arrivals to Stor Coolers Have Perfectly Fresh Taste

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Tara Moore, Rogers & Cowan 310-854-8166 or
Susan Stribling, Simply 404-676-4120 or

Apopka, FL, January 2012 -- The Simply Orange Juice Company has proven that it knows how to put the squeeze on fruit to deliver fresh taste. So what happens when cranberries and mangoes are the latest to get the squeeze? Starting this week, people can find out for themselves as the all-natural, premium tastes of Simply Cranberry™ Cocktail and Simply Lemonade® with Mango hit store shelves nationwide.

People have come to expect great taste from Simply™ Beverages, and both Simply Cranberry Cocktail and Simply Lemonade® with Mango deliver on that promise. Both new flavors are made with all natural ingredients and use only not-from-concentrate juices. They’re perfect to share while entertaining friends and family or to enjoy when stealing a moment just for you. The new beverages will be available nationwide in the chilled section of the grocery store, and showcased in the iconic 59 oz. Simply carafe. Simply Cranberry Cocktail is also available as a 13.5 fl. oz. single serve size for on-the-go enjoyment.

Simply Cranberry Cocktail sets a new standard in great cranberry taste by starting with not-from-concentrate cranberry juice. As the sole nationally available brand to do so, it can only be found in the chilled section of the grocery store to ensure its natural, fresh cranberry flavor. With its deep red color and just the right balance of sweetness and tartness, the taste of Simply Cranberry Cocktail is deliciously distinct.

Because of the popularity of Simply Lemonade, it made perfect sense to debut a refreshing new take on the original by launching Simply Lemonade® with Mango. Mixing the sweet, smooth taste of mangoes with the delicious taste of Simply Lemonade creates a great new flavor combination. This new twist on an all-time favorite is sure to please palates of all ages.

“With Simply Orange® consistently delivering fresh taste, people expect new products from the Simply line to meet that standard. Simply Cranberry Cocktail and Simply Lemonade® with Mango are great additions to our beverage family which provides the delicious, high-quality taste that people want,” said Allison Higbie, Group Director of Marketing for Simply Juices and Drinks. “For those who love the sweet, tart flavor of cranberry, Simply Cranberry Cocktail takes that distinctive taste to a whole new, fresh place. We also think people will be wowed by the delicious new flavor pairing of Simply Lemonade® with Mango, which is sure to become a new summertime classic. Both products are all natural and offer the fresh taste we’re known for.”

Simply Cranberry Cocktail and Simply Lemonade® with Mango join the Simply Orange Juice Company family of juices and drinks, including Simply Apple®, Simply Lemonade, Simply Limeade®, Simply Grapefruit®, and Simply Orange.

About Simply Beverages

Since the launch of the Simply Orange Juice Company’s flagship product, Simply Orange® orange juice, the Simply Beverages line has established an impressive share in the chilled juice category. Committed to creating not-from-concentrate juices and juice drinks that offer consumers a premium fresh taste, the Simply portfolio also includes Simply Lemonade®, Simply Limeade®, Simply Apple®, and Simply Grapefruit®. Simply juices and juice drinks are available at retailers nationwide in a variety of sizes: 59 fl. oz. carafe, 13.5 fl. oz. carafe, and 89 fl. oz. package.